WebSmart America - Internet Marketing | Behavioral Retargeting

Boomerang™ Re-Marketing - Behavioral Retargeting

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Boomerang™ Re-Marketing

Boomerang™ Re-Marketing is behavioral retargeting technology (sometimes also referred to as "retargeting" or "behavioral search retargeting") at WebSmart America allows you to retarget your visitors after they leave your website.

Once a visitor visits a website we can pass a pixel or “cookie” to the visitor’s browser and at a specified time, send the visitor an advertisement thanking them for visiting the site and encouraging them to return.


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The page that can be displayed can either be the main landing page or a new creative enticing the user to come back and purchase (“Receive 10 percent off if you book today” or similar).

The key component to keep in mind is that ANY user who shows a natural interest in the site can be targeted.

Here is a good example:
A consumer goes to an online shoe retailer, only to leave the site without making a purchase. Then by utilizing our retargeting technology, the shoe retailer can catch the consumer (when he's visiting a news site, perhaps) before he makes a purchase at another online retailer. By visiting a site, a consumer has let that site know they have a need. Retargeting helps an advertiser convince the consumer that their product or service fulfills that need.


Ordering Information
Retargeting is based on number of visitors targeted not a specific time (i.e. month).
Depending on how many visitors you have will determine how long the 5,000 will last.
For more information or additional pricing information please contact us.

For a Free Consultation on Boomerang Re-Marketing Call 800-450-7556

 

   
   
   
   
 
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